What does a single dad do when his 12-year-old daughter has wild and frizzy hair that grows as the humidity level rises?
Well, if that dad is a science geek with a PhD in biogeochemistry, then he researches everything he can find on the biology, anatomy, and morphology of hair to understand what causes frizzy hair.
That’s me, Dr. Boyce Clark. I am the founder and lead chemist at Lubricity Labs, and in 2015, I set out to formulate a treatment to transform hair to keep humidity out.
It took nearly a year of non-stop lab work and testing, but we found a way.
All of our products are all made from naturally-derived ingredients, ultra-gentle cleansers and the highest quality bio-compatible proteins. They are vegan, GMO-free, paraben-free, sulfate-free, and cruelty-free — if you don’t count the hundreds of hair washes my daughter had before we had the Eureka moment.