Curly hair has but one mortal enemy — frizz. While some choose to embrace it, others have searched far and wide for a solution.
Certified cool dad Boyce Clark started looking for a frizz-fighting solution after he and his 12-year-old daughter Alden grew weary of dealing with her hair’s reaction to the Louisiana humidity.
Alden lucked out, her dad (who is also a scientist with a P.h.D. in biogeochemistry) started to research her hair and learned that frizz is caused by irregularities in the hair’s structure that allows moisture into the hair and it causes it to swell. Dr. Clark spent an entire year testing out formulas before coming up with what would become the Lubricity Labs Penetrate/Encapsulate Treatment.
(We’re pretty sure Alden will never have another bad hair day, like EVER.)