Lubricity Labs, the homegrown line of anti-frizz hair care products, is expanding in July, rolling out of seven new products, including three sold only in salons.
The move comes after a huge—and unexpected—growth surge for the startup, founded in 2016 by nuclear physicist Boyce Clark, who developed a highly effective, all-natural, two-step smoothing system to help his frizzy-haired, teenage daughter combat her chronic bad hair days.
It’s not every day you hear about a father starting a hair care company to fight his daughter’s frizz. But it’s not every day you meet a dad like Dr. Boyce Clark, either. His daughter, Alden, had just turned 11 when her hair started changing textures and became coarse. The single dad spent hours before school brushing his daughter’s tresses.
Lubricity Labs' Q-Restore Smoothing Masque was selected as one of the best new natural hair productsfor waves, curls and coils by The Zoe Report, a daily fashion, beauty, and lifestyle destination curated by Rachel Zoe and her team of editors.