Soon after she turned 11 years old, Dr. Boyce Clark’s daughter, Alden learned the hard life truth that hair often naturally changes texture with age. No matter what she or her father tried, Alden could not tame her suddenly coarse, frizzy hair, which only grew bigger and became less manageable as the Southern humidity increased. Dr. Clark began to research available options, and quickly learned that drug store brands produced less than stellar results. He also discovered that popular keratin-based straightening treatments offered at salons were expensive, time-consuming and contained formaldehyde, a known cancer-causing chemical. He didn’t know what the solution was, but he knew he wasn’t going to expose his young daughter to such a harsh chemical process.
As a father, Dr. Clark was frustrated. As a PhD chemist, he was intrigued. Dr. Clark began to research everything he could find on the biology, anatomy, and morphology of hair to understand what causes bad hair days on a molecular scale. In 2015, he set out to create a hair care solution for his daughter that would block the frizzing effects of humidity, without causing damage to hair or overall health. With a lab coat and a kitchen mixer, Dr. Clark targeted recent advances in protein science and polymer chemistry to modify the natural protein of damaged hair to cause it to become hydrophobic, or water-repellent. In doing so, he locked natural moisture into the hair strand and locked out the main culprits of frizz, humidity and air pollutants.
After nearly a year of testing custom formulas on Alden in the “lab,” also known as the Clark family kitchen, Dr. Clark proved his hypothesis: the result of locking the cuticle down chemically was incredibly soft, shiny and frizz-free hair. To create the ultra-efficacious line, Dr. Clark used only the highest quality GMO-, paraben-, sulfate- and cruelty-free naturally-derived ingredients. And, because Dr. Clark designed the collection to work on the actual chemistry of hair, all hair types, regardless of ethnicity or age, experienced newfound manageability and shine, while keeping their authentic texture. Hello, genuinely gorgeous.
It’s no surprise that the response to Alden’s lustrous locks was immediate and overwhelming; everyone from amazed school teachers to local premium salons requested products, and Dr. Clark knew his kitchen would no longer suffice. Today, Lubricity Labs has expanded from an at-home, father-daughter operation into a hair care revolution, helping thousands rethink the way they treat their tresses, and realize their healthiest, most beautiful hair.
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