If you live in fear of rain, humidity and perspiration because of the havoc they wreak on your hair, one thing’s for certain: you’re not alone. When Dr. Clark’s daughter, Alden began to battle the elements and her unmanageable mane, he made it his mission to figure out on a molecular level why bad hair days occur, and stop frizz at the source.
Chemistry to the Rescue
Armed with a PhD in biogeochemistry, Dr. Clark knew that the first step was understanding the underlying chemistry of hair and what causes it to frizz. During his research, Dr. Clark discovered that each strand of hair has a core of keratin protein with layers on the outside, like shingles on a roof, and that in order to have a good hair day, those shingles must lay flat. If they don’t, the cuticles on each strand of hair catch and rub together, creating tangles and static electricity. Raised cuticles also allow moisture in the air, or humidity, to seep into the hair core, causing strands to swell irregularly. When this occurs, the result is ‘kinks,’ or uneven swelling along the hair shaft. When thousands of hairs are doing this in different areas, the result is FRIZZ.
Dr. Clark hypothesized that by altering the natural keratin protein in hair to make it more water-repelling (hydrophobic) AND sealing the hair shaft, by locking down the cuticle via the bonds between hair proteins, this would reduce friction between hairs, thus increasing the hair’s “lubricity”. However, the anti-frizz products and treatments he could find on the market didn’t address frizz on the level of chemical bonds, and keratin straightening treatments available at salons actually broke bonds and sealed hair using added animal keratin into strands with toxic formaldehyde and damaging heat. The only solution left? To create a naturally-derived but scientifically sound alternative himself, of course.
Armed with cutting edge ingredients and an understanding of the molecular cause of frizz , Dr. Clark set out to change the chemistry of hair to remove frizz at its origin. During his research, Dr. Clark found that compounds, such as silk proteins and fruit acids could bind to hair’s natural keratin and make it repel water, thus preventing frizz. He also discovered that using these agents after coloring hair would dramatically repair damage often caused by the coloring process. This breakthrough process uses naturally-derived bio-polymers, such as silk amino acids, quinoa proteins, fruit acids, and aloe vera to change the molecular structure of your hair’s protein core, and also locks down the cuticle surface layer, effectively locking out humidity and air pollutants, while sealing in hair’s natural oils.
As Simple As Two Steps
After months of prying and prodding with a purpose, Formula 17 yielded amazing results. Alden’s hair was significantly strengthened and softened, it repelled humidity and gave off incredible shine, without sacrificing her hair’s natural body and wave. Dr. Clark had a game- and hair-changing innovation on his hands, which he named The Lubricity System. Unlike damaging keratin straightening treatments that are costly and can take hours in a salon, the Lubricity System can be used at home in two shorts steps, with immediate results. The clinical strength treatment is comprised of two solutions, Step 1 Penetrate and Step 2 Encapsulate, which are applied to hair for 15 minutes each and then rinsed out completely. The Lubricity System is to be performed every three to six months, and is maintained and enhanced with regular use of the Q-Shampoo and Q-Condition. Designed to work as a system, Q-Shampoo and Q-Condition treat new hair growth while also enhancing your treatment results, making hair stronger and more vibrant with each use.
The best thing about the Lubricity System is that the treatment makes you look like you, only more polished and put together, so you have more time to do the things you love and need to spend less time taming your tresses. These professional quality results, ranging in hair type and texture, were all achieved outside of the salon, with only our naturally derived formulations. Take a look – the delightfully low maintenance makeovers speak for themselves:
If your hair is not wild with frizz, and you are simply looking for a boost of shine and softness, the Q-Shampoo and the Q-Condition may be the right choice for you. All Lubricity Labs products are safe for color-treated or relaxed/permed hair, and work on all hair types without destroying their natural texture. Shop the Collection Now